Style Guide

Typefaces

For headers and titles, Futura should be used.  If Futura is not available, TW Cen MT Condensed Extra Bold or Open Sans can be used as a substitute

twcen

Open Sans should be used as the main typeface.  If not available, then a sans serif font such as Arial or Helvetica may be used

opensans

Our Logo

Our logo is our main visual identifier.  Consistent use of our logo will help to reinforce our mission and brand in the minds of curlers.

 

OVCA-logomark-125px   Our primary logo.  When used, it should appear by itself, without a wordmark.
 OVCA-logo-1959-125px  Our secondary logo.  It should NEVER be used without a wordmark, as the logo itself does not contain the name of the organization.
 OVCA-logotype 300px
 Our secondary logo with a proper wordmark

 

Other usage notes

The primary logo should be used on a WHITE background only.  It should not be placed on a coloured background.

logotype badge 225 If the secondary logo is to be used on a coloured background, it should appear in a "badge" to preserve the clean, white background.

 

Use the PRIMARY logo when placing it with a sponsor's logo.  Our logo should appear in the same scale as the sponsor's logo.

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Maintain proper whitespace around the logo.  Do not "crowd" the logo with other visual elements. 

 

What NOT to do

Do NOT:

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...Change the proportions of the logo. ...Change the colours of the logo

...use your own typeface or create your own wordmark.  Only use the approved typefaces.

 

 

 

Our Colours

Drawn from our logo, our core colours are to be used prominently and consistently in our communications to build recognition of our brand.

WHITE - should feature prominently in all of our communications.

GREEN - is our core colour and should be featured prominently in all communications.

YELLOW - is a supporting core colour and can be used to add depth and contrast.

 

  RGB HEX

Opaque White

 

255,255,255 #FFFFFF

Green

Pantone 349C

0,102,51 #006633

Yellow

Pantone 123C

255,204,51 #FFCC33

 

The colours that make up the secondary colour palette were chosen to enhance the OVCA green and yellow. These colours complement our core brand colours and should never dominate or exceed the presence of OVCA green.

To create a lighter colour effect, use tints (screens) of any secondary colour to a minimum of 10% of its colour value.

  RGB HEX

Orange

Pantone 1050C

255,101,0 #FF6500

Red

Pantone 485C

185,39,2 #B92702

Gray

Pantone 420C

204,204,204 #CCCCCC

Sponsor Thanks

The OVCA recognizes and thanks one of its event title sponsors

The OVCA are proud affiliates and partners of:

cc-logo-large

Curling Canada

CurlOn Logo Colour-1024x493

CurlON

The OVCA is a proud "Sport Advocate" member of:

osclogo

The Ottawa Sports Council